Commodified Wokeness
Buying your politics to show the world you’re “woke” has never been easier
Published in
4 min readApr 20, 2017
If you are woke in 2017 and you don’t perform it, are you really even woke? These days, it’s not just enough to be on the right (progressive) side of history; you’ve also got to let everyone know about it constantly, and in the most obnoxious way possible. In spite of what being woke is actually supposed to mean, one of the easiest ways to achieve peak wokeness is to head to the mall, where it’s commodified like crazy. You know, because capitalism.
To the delight of cuckbois everywhere, we’ve amassed a collection of items that attempt to tell the world “I’m woke” so your actions don’t have to. How simple!