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Our 2 Main Clients

A look into MELD’s target clients

Fiat Lenders & Fiat Borrowers

MELD has created a solution to the cryptocurrency dichotomy of:

  • People want to store their value in crypto and don’t want to leave their position
  • People need fiat to live and participate in society

Fiat Lending

Fiat liquidity providers lend fiat to the MELD protocol, through the MELDapp, to earn high-interest yields. The yields earned for lending fiat on MELD’s protocol are sourced from various places, including interest paid from the borrower, trading fees APY from the liquidity pools of MELDed assets and protocol rewards.


Fiat Borrowing

MELD will offer two fiat borrowing services, crypto-backed loans and a line of credit. From a collateral perspective, both services function similarly. A borrower will have to deposit 2x the desired fiat in cryptocurrency to utilize either service. Borrowers receive fiat currency via wire transfer directly into their account for crypto-backed loans or gain access to a line of credit utilized by the MELD Debit Card, after depositing their crypto.

MELD Debit Card

Our Clients

Crypto DeFi lending services, such as AAVE, C.R.E.A.M., and Yearn can offer other cryptocurrencies as a means to borrow against deposited crypto assets. MELD, on the other hand, is taking a different approach to DeFi lending services by being able to accept fiat as a means to issue fiat loans. This opens up the doors to include any company, individual or institution that would prefer and welcome an alternative lending method to traditional banks and peer-to-peer lending services.

Primary — Fiat Borrower

Our primary customer focus at MELD is to provide innovative borrowing solutions to customers looking to access the value locked within their cryptocurrencies. Any holder of cryptocurrency who has $50USD or more in their wallet can be a MELD customer and borrow against their crypto assets.

  • Global Individuals
  • Miners
  • Businesses
  • Crypto Exchanges

Secondary — Fiat Depositors

We’ve created fiat-lending liquidity providing investment opportunities with safe and attractive returns for individuals, institutions, as well as B2B customers. The fiat provided by lenders into the Protocol will be used to fulfill the borrower’s loan request. This fulfillment means realizing a user’s line of credit or successfully delivering a wire transfer that’s processed on behalf of a MELD user after completing their collateralized, crypto-backed loan.

  • FinTech & E-Money entities
  • Brick-and-Mortar Banks
  • Online Banks
  • Pension Funds
  • Institutional Investors
  • Hedge Funds

Banking the unbanked

One of the reasons we’re building our protocol is to expand our market to a population that currently has no access to crypto-backed loans. This population is the “unbanked” and they comprise approximately 2 billion people. The “unbanked” is a term used to describe those who do not have access to a bank account. In addition, this population may not have access to other financial services such as credit cards, loans, etc. For example, in the United States, about 22% of US adults are “unbanked” and in developing countries, this number can be as high as 65%.


Integrating fiat lending into a DeFi lending protocol is new to the DeFi ecosystem and we are excited to offer this service amidst our operational commencement in Q4.

Stay Tuned — MELD

We think it’s essential for everyone to gain control of their financial lives and have equal access to financial instruments used by professionals, not just centralized institutions, governments, or the 1%. We want to provide financial freedom and control to the masses, including the unbanked.



MELD is a decentralized and trustless network built on the Cardano Blockchain using smart contracts and governed by the MELD token. This provides a fast, safe and transparent set of tools for all participants to lend and borrow in.

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