The reason why Invision is crushing competition

I discovered Invision when I was in my last year of University. I needed a tool that would allow me to test a medium-fi prototype and preferably, a free one. Invision was the ideal choice, and to this day it remains the first tool that comes to my mind.

But since that period, Invision became much more than a mere online tool to prototype; it became a company that understands and supports designers and design practitioners.

It evolved from being only an app to currently having tools like DesignBetter.co, Muzli, and the most recent, Invision Studio.

As if it wasn’t enough, they also have the documental movie Design Disruptors, and a Design Forward Found to finance design projects.

Invision vs. Adobe

Saying that Invision is crushing it would be an understatement, but is it ready to compete with giants like Adobe?

Maybe it’s a bit of a stretch, but I would say yes. Although Adobe has been around for 36 years and Invision only 7 (so it’s a baby in comparison), it’s progressing at a rapid pace and coming up with fantastic resources.

And yes, you can say that they aren’t direct competitors since there’s only competition between two tools — Studio and Adobe User Experience — but they do have that segment in common.

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