E276 | Embracing Change and Shifting Consumer Behaviour with Luke Battye
Change is inevitable, but making it stick in an organisation can be a monumental challenge. Our guest on The Melting Pot this week, Luke Battye, tackles this issue head-on. As a founder and managing partner of consultancy Sprint Valley, Luke helps companies embed the Change Reflex — empowering teams not just to accept but embrace and enact change.
Luke shares real examples where he applies the frameworks and behavioural science-based techniques with multinationals to help them deliver better performance and growth. One great example is the Etihad Stadium in Manchester. Luke and the team helped them improve their efficiency in serving food and drinks to their 60,000 fans at halftime by looking at how fast food chains like McDonald’s drive consumer behaviour and decision-making. He also dived into how he used peer learning and body cams to boost sales performance for field-based sales teams. Luke emphasises that enacting organisational change starts with building psychological safety through trust in leadership competency, integrity and benevolence.
Download and listen to learn more.
On today’s podcast:
- Diving into the Change Reflex
- Understanding and shifting consumer…
