HOW TO BRING VALUES AND PURPOSE TO LIFE IN YOUR BUSINESS (ROCKEFELLER HABIT #7)
Feeling a bit cynical about the idea of company values and purpose? Think they’re a load of corporate waffle dreamt up by consultants who charge a fortune? That may be because you haven’t brought them to life in your business. It’s all very well deciding what they are. It’s a whole other ball game getting your staff to buy into them. You’re likely to face the same raised eye-brows and cynical shrugs of shoulders.
And yet, companies that do manage to live and breathe their purpose and values have a massive competitive advantage. Why? Because they help to shape a strong culture. This, in turn, energises staff, increases productivity and ultimately drives growth. Once you’ve embedded them in your business, they’ll act like a rudder, steering you through the challenges and opportunities of scaling up.
It’s important to put time and effort into this. So important that it’s the seventh of the Rockefeller Habits, the execution framework for scaling up designed by Verne Harnish. So how do you bring these game-changers to life in your organisation?
Read about this and more in the latest Melting Pot newsletter from Dominic Monkhouse with his insights into how to upscale your business.