DO YOUR EMPLOYEES ‘GET’ YOUR STRATEGY?
(ROCKEFELLER HABIT #8) Here’s a challenge for you. Tomorrow, ask your staff to describe your company strategy. Could they do this quickly and accurately? If the answer’s yes, congratulations! You’ve nailed one of the Rockefeller Habits, meaning you’re more likely to achieve the growth you crave. If the answer’s no, you’re not alone. Many of the businesses I coach are vague about their direction of travel and this communicates itself to staff.
The eighth Rockefeller Habit is all about getting clear on different parts of your strategy — your BHAG (Big Hairy Audacious Goal), Core Customer, Brand Promises and Elevator Pitch — so that staff understand and buy into them. Let’s explore each of these individually.
Read about this and more in the latest Melting Pot newsletter from Dominic Monkhouse with his insights into how to scale your business.