The Melting Pot 72–31st January 2020


Unless you’ve been living under a rock, you’ll have heard of Simon Sinek. He took the business world by storm in 2009 with his lecture, ‘How Great Leaders Inspire Action’. This became the 3rd most-watched TED talk of all time. In it, he unveiled his ‘Golden Circle’ with ‘Why’ at its heart. His book ‘Start with Why’ became a best-seller and his views were widely accepted by companies across the globe. An obsession with ‘Purpose’ began.

It is now a mainstream belief that businesses with a strong idea of their core purpose prosper. Other writers have developed this concept, such as David Hieatt in his book ‘Do Purpose — Why Brands with a Purpose Do Better and Matter More’. This is a belief I share. There’s no arguing with the importance of purpose. As MD of two tech companies that grew from zero to £30 million in just 5 years, I’ve seen with my own eyes the difference it can make to a business.

But where I disagree fundamentally with Sinek is his central message of ‘starting with why’. This isn’t where you should start at all.

Read more in the weekly newsletter from @Dominic Monkhouse




When I’m not coaching CEOs to scale their organisation by taking the mystery out of growth, I’m learning, researching and curating content for entrepreneurs to reach their goals.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andrea Daly-Dickson

Andrea Daly-Dickson

Parent |artist |business owner | caravanner Love to travel around the UK and eat yummy vegan food! IG: dri.vingmissdaisy

More from Medium

We Need To Talk About What It Means To Build Real Friendships versus Digital Connections

What Do You Mean, “Innovation”?

The Freedom Fantasy

How to Engage Communities in an Age of Tribalism