AssociationsNow: Obsessive Innovation — Why Associations Must Keep Turning To What’s Next
Innovation is not often the first thing that comes to mind when you think of associations. Detroit Venture Partners’ Josh Linkner offers “five obsessions of innovators”: get curious, crave what’s next, defy tradition, get scrappy, and push the boundaries.
The challenge to innovate is important in any type of business, Linkner says, but for associations it carries double potential. Associations can both innovate their own businesses as well as facilitate creativity and disruption in the industries they serve, which then can return dividends back to the association. At which point, of course, it would only be time to find the next innovation.