The True Story of the Queenpins: From Coupon Fraud to Hollywood Comedy

Poptrendnews
Memento Mori Desk
Published in
4 min readJan 22, 2024
Queenpins, actresses Kristen Bell and Kirby Howell-Baptiste /Real Queenpins Robin Ramirez, Amiko Fountain, and Marilyn Johnson

In the comedy film Queenpins, actresses Kristen Bell and Kirby Howell-Baptiste, along with singer Bebe Rexha, portray a trio of women who find success in a counterfeit coupon scheme. While the movie offers a humorous take on the story, the real-life events that inspired it were no laughing matter.

In 2012, three women from Phoenix, Arizona, named Robin Ramirez, Amiko Fountain, and Marilyn Johnson, were arrested for their involvement in a massive coupon counterfeiting operation. The women’s scheme resulted in substantial financial losses for brands like Proctor & Gamble and Unilever.

This article delves into the true story behind the Queenpins and their illegal activities, providing a chronological account of their endeavors and the subsequent legal consequences.

The Birth of a Counterfeit Coupon Scheme

The story of the Queenpins began over a decade ago when Robin Ramirez initiated the sale of counterfeit coupons online. Through their website, Savvy Shopper Site, customers could purchase high-value coupons offering substantial discounts or even free items such as detergent, diapers, and pet food.

The deals were too good to resist, with coupons priced at a fraction of their face value. However, what customers didn’t realize was that these coupons were high-quality counterfeits.

The Coupon Fraud Operation Unveiled

The Coupon Information Corporation (CIC) became aware of the counterfeit coupon scheme and promptly alerted investigators. This information eventually made its way to Phoenix Police Sergeant David Lake, who initially encountered skepticism regarding the severity of the crime.

However, Lake persisted in pursuing the case, leading his team through rigorous investigations and surveillance. In their quest for evidence, they discovered a treasure trove of counterfeit coupons, cash, and firearms hidden within the homes of Ramirez, Fountain, and Johnson.

The Lavish Lifestyles of the Coupon Queens

Queenpins’ extravagant lifestyles

As the investigation unfolded, the extent of the Queenpins’ extravagant lifestyles came to light. Sergeant David Lake described their opulence as “the equivalent of drug cartel-type stuff.”

Alongside the $40 million worth of fake coupons, law enforcement also seized $2 million in assets, including 22 guns, 21 vehicles, and even a 40-foot speed boat. The women seemed to be swimming in money, unsure of how to spend it all.

The Impact on Major Manufacturers

The Queenpins’ counterfeit coupon operation had far-reaching consequences for numerous major manufacturers. Up to 40 companies, including Proctor & Gamble and Unilever, suffered considerable financial losses due to the fraudulent coupons.

These high-value coupons allowed customers to obtain products at significantly reduced prices or even for free. The impact on manufacturers amounted to an estimated loss of $400 to $600 million.

The Arrest and Legal Consequences

In July 2012, the Phoenix Police Department, in collaboration with the FBI and affected manufacturers, arrested Ramirez, Fountain, and Johnson.

The three women faced multiple charges, including forgery, fraud, counterfeiting, and operating an illegal enterprise. Ramirez, the apparent ringleader, received the harshest sentence, serving two years in prison.

Fountain and Johnson, on the other hand, received probation. As part of their punishment, all three were ordered to pay nearly $1.3 million in restitution to Proctor & Gamble.

The Customers’ Role and Missed Opportunities

While the Queenpins faced legal repercussions, their customers largely escaped charges.

However, Sergeant David Lake regretfully noted that with improved systems, they could have apprehended approximately 50 more individuals who knowingly purchased the counterfeit coupons in large quantities.

These customers were well aware of the fraudulent nature of the coupons but still took advantage of the substantial savings they offered.

The Aftermath and Attempted Redemption

After serving their sentences, Ramirez, Fountain, and Johnson have been attempting to rebuild their lives while shouldering the burden of their actions.

Fountain and Johnson continue to reside in the Phoenix area, pursuing professions unrelated to coupons.

However, Ramirez’s path has been more challenging. She recently faced an extension of her probation after falling behind in restitution payments. It will take her over 120 years to fully repay her share of the restitution order, even if she remains current with monthly payments.

The Transformation into a Hollywood Comedy

The true story of the Queenpins has now become the inspiration for a major motion picture, but the movie should not be mistaken for a factual account.

The filmmakers behind Queenpins, Aron Gaudet and Gita Pullapilly, have clarified that their story is a fictionalized version of the real events. None of the characters in the film directly represent Ramirez, Fountain, or Johnson.

Instead, the filmmakers sought to create their own characters and inject humor into the narrative. It is essential to remember that the consequences of coupon fraud are significant and should not be trivialized.

Conclusion

The tale of the Queenpins is a cautionary reminder of the potential consequences of engaging in counterfeit coupon schemes. While the movie Queenpins presents a comical interpretation of the events, the real-life impact on manufacturers and the lives of those involved cannot be overlooked.

The three women behind the scheme faced legal repercussions and were ordered to pay substantial restitution. As audiences enjoy the fictionalized comedy, it is crucial to remember the significant economic damage caused by coupon fraud and the importance of ethical shopping practices.

Additional Information: The Queenpins’ counterfeit coupon operation was estimated to have affected over 240 victims, and their case has been featured in the CBS TV docu-series Pink Collar Crimes. The Center on Shadow Economics was founded by Sergeant David Lake after his retirement to combat black market crimes like counterfeit couponing.

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