Digital Marketing with Memes

Memes or May-may, whatever you call it are the talks of the town but if you haven’t heard or used memes, were you under a rock..? 🤔 😮. From being a source of entertainment to a medium of communication, they have become one of the most popularly used instrument to depict emotions, humor, recent happenings, and recent trends.

How can memes help you with advertising?

Memes are the most relatable piece of art right now, the rising craze for this trend has made memes one of the most commonly used communication tools which can help companies familiarize consumers with their product, creating a brand image and also to lure prospective consumers into buying product.

You come across memes everywhere, on any social media platform. Memes are the most relatable piece of content created online and they stay with the person for a long time, which can be used very efficiently to market a product, to create a craze or trend for it, and to maintain or create a brand image.

Here are a few examples of how these brands used memes to market their product.

1. BARBOX

Barkbox is a subscription service for dog treats and toys. It creates memes that are both relatable and humorous to animal-lovers, which ensures that they are shared thousands of times. Usually, memes do not feel like an ad or promotion for a product instead they engage users as funny, clever, or reverent content. In turn, this can also help to build authenticity and the identity of a brand.

2. Gucci

Gucci used humor to create memes to market their product and if nothing to make people talk about it and simultaneously create a brand image. 🤩

3. Nickelodeon

Memes tend to be popular because they convey relatable emotions and scenarios. Nickelodeon capitalizes on this to create content (and promote its TV schedule) for Twitter and Instagram. 🙌

More memes + brands

But how dangerous is it to use memes? 😱

• Copyright? Memes come under fair use policy until you’re against say Disney, but even then your meme can become popular in one way or the other 🤭
• Dank enough? You need “the right” meme to go viral or resonate with your audience while still being about what you want to promote. It’s not an easy job 😅

Or… you can just use Memeois!! 😍 We are passionate about making memes accessible and to enable communication through memes. Our state-of-the-art Artificial Intelligence technology & data analytics lets us create and predict the best memes. These memes let you attract the sought-after millennial and Genz customers at a fraction of cost with over 10x returns (yes, we did it 😇). You can’t beat that!!

Reach us out at hello@memeois.com and we’d love to you out 🙌