Riverfront Development Corporation announces new identity: Memphis River Parks Partnership

Memphis, TN (April 23, 2018) — Today, the Riverfront Development Corporation announces a new identity: Memphis River Parks Partnership. The partnership supports five connected park districts along six miles of the Mississippi River for the people of Memphis. The partnership will be led by incoming president and CEO, Carol Coletta.

The launch of the partnership comes at an exciting time for the city. In recent years, the completion of signature projects such as Big River Crossing, Shelby Farms Park, the Greenline, Crosstown Concourse, and parts of the Wolf River Greenway have demonstrated the civic will and momentum present in Memphis.

Now, the focus is shifting to the riverfront. Cities all over the world have leveraged their riverfronts to drive opportunity, bring people together and provide a platform for civic engagement. But few cities enjoy a riverfront like the one at Memphis on the Mississippi. The citizens of Memphis own the riverfront, and it’s ready for transformation.

The Memphis Riverfront Concept, developed collaboratively after months of community engagement under the leadership of Special Counsel to the Mayor Alan Crone, provides a plan to move forward. It calls for a series of small, elegant, connected moves along the riverfront that maximize the parks already in place and lay the groundwork for catalytic change in downtown and adjacent neighborhoods.

The partnership’s new visual identity calls out each of the five distinct yet connected park districts: Greenbelt, Mud Island, Fourth Bluff, Big River and Martin Luther King. The logo mirrors the route of the forthcoming RiverLine trail as the connector among the river parks. Along with a new logo and name, the partnership is also launching a new website and refreshing social media accounts.

“We chose the word ‘partnership’ intentionally as part of our name because this is and must be a partnership with the people of Memphis and the City of Memphis,” said new President and CEO Carol Coletta. “The partnership is committed to delivering a fun, connected and catalytic riverfront. The new name and visual identity demonstrate the connection among the five park districts but, more importantly, our commitment to work alongside the community to unlock the transformative power of the riverfront.”

This summer, work will begin to replace signage in the parks and ensure an activated riverfront. The partnership will advance the Memphis Riverfront Concept and build ownership among all Memphians.

Six miles. Five park districts. One Memphis. Join us at memphisriverparks.org.