Here’s Why You Should Use PR For Your ICO
As a small business, start-up or an ICO, we attempt our finest to organise everything from scratch to execution and manage budgets in order to discover foremost opportunities for our brands.
Even though public relations- PR- term is used across tremendous channels, not everyone realises the importance of it. Countless organisations understand that public relations is an important way of building the marketing strategies and to enhance their online credit but hardly any know much about what it actually entails. PR is solely concerned about sending the accurate message to right places as well as people, in order to build the right reputation for the brand. Inevitably; effectively promoted ICO will be able to gather millions in investment, however, if it is inadequately promoted, it might not be able to earn enough investment as expected. Below are some main points to why an ICO should consider using PR to promote their project:
1. Increases Brand Awareness: Just like in any industry, trust and security plays a vital role in deciding if a business will be able to be succeed or not. Thus, absence of trust and security will mean that your ICO will lose opportunities for sales. Be that as it may, when the ICO works with a successful PR agency or person, they can create a huge difference by increasing credibility through thought leadership pieces, influencer connections as well as strategies for networking. Such channels would be; popular magazines from the industry, high traffic websites, trusted influencers or social media superstars in the industry.
2. Tailors Information: Every ICO has its particular brand message just like in every other business and people honor brands, which have a compelling story to be remembered. Structuring and getting out this message by using the right channels with the right tone will help your ICO to reach the targeted audience in the right manner.
3. Strengthens Community Relations: As you are new to the industry and your name is not recognized by the people and potential investors, you will need to make new connections and establish strong ties by attending seminars, summits, joining online groups, pretty much giving your time to charity and causes which are linked to the crypto world. Moreover, when you are more involved with these sorts of members in communities, it will tremendously help you to establish your credibility.
4. Helps To Increase Leads, Sales and Profit: Well; a big chunk of public relations is actually marketing itself! When you intensify your ICO’s reputation by using a variety of unique PR activities, you increase your potential in finding investors and/or customers. People tend to connect with ICOs through business stories and press releases in general. When you increase your leads, you will automatically create a solid ground for sales.
5. Enhances Your Online Existence: Using the public relations effectively will surely enhance your online existence in a world where everybody is digitally interlinked. Using the right social media channels with the right content, sending out press releases and working with the promotional websites from the industry to get your voice out there will help you achieve superb success. The point is;- to be able to reach the right people, the right audience in the right way!
Below; I will also share some tips to help you deliver your media releases at the right time:
· Predominantly, the most fitting time to send out your media release is in the mornings on Monday, Tuesday or Wednesday.
· Choose the type of news you would want to release and where you would like that release to be featured.
· Carefully follow the news and trends as your story might seem not urgent at the time you send it and can get lost; so pick the best time to send it out. This includes urgent expected news across all industries and politics.
· Think about the journalist’s deadline and share your release before the deadline. For instance; if you decide to send to a monthly magazine from the industry, make sure you send it 3 months in advance and your topic should be still relevant after 3 months!
In epitome, PR is extremely useful in promoting your ICO to get investors as well as customers. The timing of your PR is as important as the PR itself. As it is also based on relationships, it takes two to tango!
