The key to successful community management

Lately, investors are becoming more and more selective when choosing projects to invest in. It is a great challenge to stand out of the crowd of thousands of projects.

Why is it important to have at least 20–40 thousand people in telegram channel? Because when your channel expands — doubt shrinks. Investors are looking at the number of telegram community, even though they rarely are active in these channels.

Some of the ways companies are increasing the number of people in telegram community are bounty programs, brand ambassadors and community managers. There are companies that go as far as dragging people to their channel using bots. That kind of method will not give you people who are interested ICOs and not even in crypto, but it provides a number of members that looks appealing. In some cases, it is enough.

This article is about building a community of people who have a strong belief and support of your project.

You project lives and dies by word of mouth. Community building is a task you have to start from the first days of your project. You need to have people who trust in your project and give support when needed. The community is the lifeblood of any crypto project.

You have to know your community member — what are their demographics, behavior patterns, preferred media channels, and motivation. From that, you can design your approach to community management. At my work in MenaPay, I found out that having a professional marketing team is very helpful and it has been a great support to my ambassador team. We get ready content, visuals and strategic guidelines that most of ICOs I know don’t have developed in such high quality.

In my opinion, active leadership and communication are the most important in keeping your team satisfied and motivated.

It is very challenging to creating a motivated team in a technology-based communication setting. Those who follow my scientific work already know that the main interest in my Ph.D. research is in motivating employees through technology.

Within my latest project MenaPay, where I am a community builder, I face these challenges daily. We have a large team with highly motivated and very talented people. By adding new members to the team leadership challenges are increasing. More motivated and energized is the core team, more they can inspire all community members. The community is driven by the energy and passion of other community members. Giving a feeling of ownership these members can get involved and feel more personal. It is especially difficult if members are driven to the group through airdrop, bounty and other artificial methods. Getting them genially interested is a very tricky task, therefore, a passionate team of brand ambassadors is very useful. In MenaPay we have a team of more than 40 ambassadors working daily for the same goal — make the project well recognized and spread the word. We represent more than 15 countries and increasingly spreading our network. Every day I can see the difference we make — people hear about MenaPay and start to recognize the project. The task is very difficult but the results are very satisfying. Passion and sense of ownership combined with active leadership, in my opinion, is a key to successful community management.