It’s a rather British thing not to discuss your feelings — even more so during the tumult of running your own business.
As a startup founder, there’s an unspoken pressure on you making sure everything is going as well as it can do (or better than it can do), even when 90% of the time you’re petrified about 20,000 things going to shit at the same time. It’s a great privilege to run (what’s becoming) a business with staff who rely on me and investors who’ve supported the great vision — but it can be challenging to keep positivity levels high when the buck ultimately stops with me.
Sanctus has been an eye-opening experience in the sense that it’s helped me share some of the internal struggles — with people who, as it (unsurprisingly) turns out, share a lot of the same fears and problems. It’s a scary thing, to open up, but it’s hugely rewarding when you do.
Wil Benton, founder of Chew
