5 principles for more accurate user testing

Laura Ryan
Jun 7 · 4 min read

However their potency and accuracy relies on the expertise of the facilitator who is responsible for collecting data that reflects the reactions of the participants, not their own personal agenda.

1. Beware of Projecting

2. Avoid leading questions

3. Be polite but remember, you’re not there to make friends

If you spend time trying to create a friendship dynamic, you have shifted an important research paradigm. You have gone from two polite, consenting strangers having a conversation, to one where the participant is potentially manufacturing responses to please the researcher.

4. Remain neutral and avoid positive affirmations

This suggests to the participant that you approve of their behaviour and makes it difficult for them to have a contrary reaction at a different point in the test.

5. Reserve judgement

As researchers, we must be humane and create a comfortable environment for our participants, but we also must remain non-judgemental, after all we are not the arbiters of right or wrong.

Thoughts from Mentally Friendly

A design team building products, teams and policy for a wellbeing economy.

Laura Ryan

Written by

Strategy Director at Mentally Friendly

Thoughts from Mentally Friendly

A design team building products, teams and policy for a wellbeing economy.