How we Boosted our Open Rates with Email Segmentation

Joei Chan
Joei Chan
Feb 17, 2017 · 7 min read

Restructuring email marketing at Mention

What is email segmentation?

Why it’s necessary

How Mention does email segmentation

Segmentation by persona

Segmentation by lifecycle stage

Real-life examples of email segmentation

Applying segmentation to your email marketing

Email isn’t dead. Far from it.

Mention

Simple yet powerful monitoring tool for your brand, competition, industry, and more, anywhere online.

Joei Chan

Written by

Joei Chan

Global Head of Content @Linkfluence. Ex-@Mention. Paris/Hong Kong. Connect with me on Twitter for all things marketing. or food.

Mention

Mention

Simple yet powerful monitoring tool for your brand, competition, industry, and more, anywhere online.