These are the 3 Big Struggles Nearly All Marketers Face

Robert Katai
Jan 17, 2017 · 7 min read
https://www.instagram.com/p/BNxTpRjjwxc/

I’m more interested in the behavior of the marketer.

I’m looking at the guy/girl struggling to understand why Instagram has launched Instagram Stories, why Snapchat doesn’t invest in influencer marketing, why Facebook Live video is such a big hit or why mobile is the present and not the future.

1. Attention

  • Inside customer behavior

We are easily distracted in our daily work by our social media lives.

And this is only one situation I remember now, because I was and am in it too. We are distracted by a photo while we brainstorm a campaign idea. We are distracted by a phone call while we are researching for a new feature for the product we are working on. We are distracted by a notification on Twitter while we are working on a new Subject line for the next Email campaign.

If I don’t respect my time, nobody will either.

Inside consumer behavior

2. Competition

Your competition will be bigger in the near future.

You need to create strategy not only based on what you want, what your brand is or the other brand’s competition. You need to really get into your customer’s mind (yeah, it’s a little bit psychological here) and try to make the brand part of their life.

3. Product Marketing

No great marketing strategy, social media plan will ever save your shitty product.

So, before you want to have a great marketing plan, create an awesome community, do content marketing and record your first Facebook live, get deep into your product and make it the best.

Conclusion

I didn’t write this article to get more attention, to tell you about my struggles or to teach you about the importance of product for your marketing.

Mention

Simple yet powerful monitoring tool for your brand, competition, industry, and more, anywhere online.

Robert Katai

Written by

Digital Marketer and Content Marketing Strategist at Bannersnack.

Mention

Mention

Simple yet powerful monitoring tool for your brand, competition, industry, and more, anywhere online.