Demystifying screener surveys
And navigate UX Research effortlessly
Recently I’ve been talking to many Product Design students and noticed a common fear: not having the perfect screener survey jeopardizes their research efforts. So I decided it’s time to demystify this concept, see what a Screener Survey is or isn’t, when to use it, and how to make it appealing to people to participate in your research activities.
Before we dive into specifics and some examples, let’s first clarify what a screener is. Think of it as a filter to optimize your recruiting…