Make product packaging ‘smart’​ with meraQR codes

Conventionally, product packaging:

• protects the product from damage,
• attracts & educates the customer,
• facilitates her purchase decision, and
• differentiates the brand.

Wouldn’t it be great if your product and/or its packaging could actually do more?

Like, make it easy for the end consumer to directly connect with the manufacturer? And help them save money with social shopping? And check if the product is genuine?

That’s where the meraQR platform comes in.

meraQR codes are smart, dynamic QR codes that can easily be printed on appliances, clothes, cosmetics, food products, gadgets, and more.

The real value of a QR code is not in the QR code itself. It’s in what happens when you scan it.

When a customer scans a meraQR code, she can:

1. Connect directly with the manufacturer
2. Save money with group-buying / social shopping
3. Get one-click customer support
4. Detect if the product is counterfeit/fake
5. Learn how to use & store the product
6. Check the expiry and recall status
7. Earn and redeem loyalty points
8. Get warranty information

… and more.

As a manufacturer, meraQR codes enable you to:

1. Grow sales with group-buying & social shopping
2. Grow your profits by directly selling to customers
3. Grow revenues by selling related products
4. Minimize fakes & counterfeits
5. Educate customers through “how-to” guides & explainer videos
6. Discover customers’ consumption habits & patterns
7. Convert one-time buyers into repeat customers with loyalty programs
8. Directly receive genuine customer reviews and rating
9. Engage customers through competitions & events
10. Enable tracking and provenance
11. Help customers to find the nearest store
12. Enable expiry and recall checks
13. Enable 1-click customer support
14. Streamline warranty management
15. Enable quick service booking
16. Sell extended warranties

Case study

Let’s take the example of a fictional product — Kafpow Coffee which has added a meraQR on its packaging. On scanning the meraQR, the customer would see this:

https://www.meraqr.in/style/images/samples/meraqr_coffee1.jpg

The detailed list of features is:

1. Product information — image, name and description, the regular and optional discounted price
2. Link to buy online
3. Link to locate the nearest store
4. Option to join a group and avail a special discount or other schemes
5. Option to “follow” for the latest information on the product
6. Digital ad/video showing how to use the product
7. A quiz or other engaging information
8. One-click customer connects to your phone & WhatsApp number and email
9. Links to your website and social media pages
10. Details of an upcoming event
11. Additional product information (code, country of origin, batch number, manufacturing date, expiry date)
12. Manufacturer’s name and address
13. Option for customer to share with friends on WhatsApp
14. Usage instructions
15. Precautions
16. Ingredients
17. Tips for best results
18. Storage instructions
19. Relevant registrations
20. Details of the grievance officer
21. Import-related information if relevant
22. Option to detect whether the product is fake or genuine

Sounds interesting? Email us on qr@meraqr.in for a demo.