Why should I sell merch? 5 reasons to create your branded merchandise
Creating your own personalised set of merchandise is often an overlooked opportunity amongst musicians. Many think that one has to have massive fan followings, funds and teams to create a merch store but in reality, a curated set of merch can be done by anyone independent or signed and established or upcoming. But why should you have a merch store in the first place? Here are the top 5 reasons on how it can benefit you:
1) Build your brand
Your voice goes beyond your words. You are a brand- you represent a particular attitude, style and persona to your fans. And having your own merch is a great way to build on it. Is there a line from your song that your fans absolutely love? Or a song that they say is their ‘forever mood’?
Why not convert them into attractive artwork and sell it? There are endless design opportunities out there.
2) Create an engaged fan community
Having your own music merch store is a great way to keep your fans engaged with you and your work. Often, fans want to take a souvenir home after watching a live show. These days, although, live performances are scarce, fans still crave the same or even more of a connection as they watch livestreams on their devices. With branded merchandise, you increase your brand awareness while giving them what they want.
These days, although, live performances are scarce, fans still crave the same or even more of a connection as they watch livestreams on their devices.
3) It is an additional revenue stream
Musician merchandise is a lucrative option for artists to create an additional revenue stream that runs parallel to their music. Infact, having your own music merch store gives you the ability to earn revenue even when you are not performing or are working on your next song or album. It’s a good way to support your music career.
4) It can be done with zero risk and stock hassle
With print on demand, making merch for musicians has become risk-free. By going on demand, you eliminate the need to stock your merch and pay your supplier only when you sell. Simply put: No sales = no payment. So there is nothing to lose in trying it out and seeing if it is a viable option for you.
5) It doesn’t take you away from music
You may be hesitant that merch making can be a distraction from your music and that you would spend time excessively worrying about it. The truth is that, with the right platform, creating a merch store will actually add to your experience as an artist rather than take you away from it.
Creating a merch store will actually add to your experience as an artist rather than take you away from it.
As an artist-first platform Merch.Music handles the production, shipping and delivery for you and lets you focus on what you love- music. In a matter of a few minutes, you can set up a store on the Merch.Music website or even on your own website. If you have a shopify account, you can download the Merch.Music app.
When done right, music merchandise can be an artist’s paradise. So start creating your set of music merch today- your fans are waiting!
