Merculet Accepted Invitation to Chief Growth Officer’s Annual Event

November 17, 2018 marked our day as the first China Chief Growth Officer’s annual event with the theme of “Changing Growth and Empowerment Marketing” that was successfully held in Beijing, and the conference attracted hundreds of practitioners from the growth sector.

In order to spread the growth theory of advanced science at home and abroad, the organizer of the Growth and Research Institute invited dozens of top growth experts and thinktanks to share industry insights and growth landing experience for the audience.

Product Director at Merculet, Ning Baiyi, was invited to share the “Growing Practice of Crystallization Operation,” that is, how companies can transform users into partners through crystal operation, achieve consensus, share values among with each other, and build the future, so as to attain the goal of long-term growth and development.

Ning Baiyi stood in front of all participants at the conference and introduced that the value of the enterprise platform comes from the users. He also noted, through blockchain technology, Merculet quantifies the contribution of the user to the platform and returns that value back to the user.

For specific illustration and internal purposes, one of Merculet’s clients, a large domestic e-commerce platform, has decided to initiate the platform’s crystallized operation and begin its transformation plan. Since the first day of launched and publicly being implemented to its customers, the platform had witnessed an increased influx of more than 30% DAU(the amount of Daily Active Users).

Additionally, an entrepreneurial sports project, through by launching its first usage into crystallized operation, the project had acquired a staggering 2 million users in the first 3 weeks of initial launch. Furthermore, it was well-noted that the project acquired an additional 1 million users every week since then. Accumulated volume of users reached an overwhelming 3 million within the online operation.

Likewise, a similar content start-up e-commerce project, through much smaller in scope, commencing through crystallized operation, the customer achieved a satisfying outcome of a single injection of 27,000+ users.

Crystallizations or known as Crystals is a collective term for trusted certificates (tokens) issued by the company based within the MRC-511 (Merculet’s blockchain standard protocol). It is a PoE contribution of users to enterprises, and it is a quantitative calculation unit for computation.

Crystalized operation differs greatly in comparison from the traditional point system. Based on the non-temper nature of Blockchain distributed ledger, once the number of Crystals is generated, it not only instantly becomes publicly available and trustworthy, but it attains a traceable value. It is also a kind of accounting figure in the Blockchain technology system. It has the functions of instant circulation and automatic settlement, which can realize the value shared by users and platforms and increase value for a prolong amount of time. Blockchain-based incentive model promotes the upgraded “sharing economy,” thus forming a brand-new level of new platform economy.

Modern economic situations imply monopolization, traffic and channel failure, companies only need to turn the marketing budget previously placed on external traditional channels into an ecological internal circulation through crystallized operations and set internal rules to promote ecological value. A significant circle will be able to regain the key to growth and open a new door to growth. With Merculet’s platform-based solution, any company can achieve legal and efficient growth within 24 hours.

Merculet supports the real economy by reducing the costs and escalating growth efficiency, while also creating an environment of integrity and empowering the real economy. Blockchain will be used to create an upgraded version of the platform economy and restart the growth pattern.