Relaunch the Golden Era of Startups — Roadmap Completion and Updated Frameworks

Merculet Media
Published in
6 min readDec 10, 2018


In the past six months, the team has associated and partnered up with many remarkable entrepreneurs and continuously validated the model and concepts of Merculet.

Merculet AVN System (Attention Value Network) conclusively landed in three types of product lines for practical applications:

1. GaaS system that provides platform-level services;

2. Simplet for the Consumer operating as a value platform for connecting businesses and the consumers; and

3. Open Platform for developers to provide a series of technical services to support the ecosystem.

Meanwhile, Merculet has initiated the MRC-511 standard protocol, which provides enterprises with application-level protocols that satisfies commercial demands. MRC-511 will resolve the thresholds of high developmental, high debugging and high circulating cost when the enterprise applies Blockchain technology. On the basis of greatly improving the exchange efficiency, the security is guaranteed, and the certificate assets are realized to the enterprises and users. This B2B2C exchange is smoothly executed between Enterprises to Enterprises, and Enterprises to Users.

B2B2C exchange

While product lines have contributed substantial growth, more than 40 businesses have linked with Merculet.

Merculet officially announces the newest update on our roadmap direction to the community and report firsthand about our progress on the product development during this time:

1. Wallet application in the original roadmap has been upgraded from a Simple Attention Asset Management Wallet to Comprehensive User Value Operation Platform. In addition to the certificate asset management and redemptional functions, Merculet provides zero development and docking costs for all enterprises. The unified operation system of the value-added cross-scenario and the rich operational tools have become the value utilization platform for quickly connecting enterprises and users.

2. The Content Open Platform and Application Marketin the original roadmap has been upgraded to to the Open Platform for multi-Industry Integration. It will accommodate various service providers with content, games, and consulting, and invite global service providers to allocate the vast amount of global enterprise as well as user resources throughout the Merculet ecosystem.

3. ATP and ARP protocols mentioned in the original roadmap are included in the GaaS; GaaS will provide enterprises with an user growth system via Blockchain-based technology. Through GaaS visual interfaces, enterprises can quickly release tokens (pass-certificates) and select or use the appropriate templates throughout a variety of operating system models to complete tokens (pass-throughs) the construction of the operating system.

The following below is a timeline based on our whitepaper on what developments and updates we’ve completed:

2018.Q1 completed

  • Completed “Better User Attention based Growth Methodology”;
  • Completed “Design of Attention Value Network (AVN) System and Verification of POC”.

2018.Q2 completed

Completed the original road map:

  • Completed “MVP token onboard”;
  • Completed “AVN system β1 release, supports ATP, ARP, UAT, contracts, and algorithms”;
  • Released “UAV system 1.0, supports evaluation and tokenization of user’s attention”;
  • Released “UAT system 1.0, supports the cooperation parties to issuing their own UATs and distributing them in conjunction with UAVs”;
  • Released “Application Market β1, user incentive activities onboard;
  • Completed* “content Open Platform Product Design”;
  • Completed** “at least one of the partners is onboard (ELEX), and finish access, transform and testing for no less than 15 partners”;


*Content Open Platform has been updated into Open Platform;

**ELEX has delayed its launch because of the process relationship. Merculet has partnered with Boqii Pets, and have completed its target of more than 15 partnerships

Originally scheduled for Q3:

  • Released “Attention Purse β1 release, support users to view the UAV obtained from each APP and the corresponding UAT and MVP awards”;
  • Released “UAT Application Market Version 1.1 release, enriching activity types and supporting joint activities among enterprises”;

We also refined the conceptualized product in the original roadmap into a product line version in order to facilitate understanding:

GaaS Platform

  • Digitize user behavior;
  • Release UAV System 1.0 to support the evaluation of users’ attention;
  • Release UAT System 1.0 to support partners to issue their own UAT, and build up association with the public chain;
  • Complete the issuance of the certificate on the public link (ETH) within the GaaS system directly;
  • Release UAT allocation strategy 1.0, support two modes named fixed ratio and dynamic ratio;
  • Release application market, support 2 activities of contest and airdrop;
  • Support SDK and API, supporting 2 methods to access synchronously, which enabled our first customer access to the POCCI tokens in Q2;


  • Asset collection, users can view all UATs;
  • Enterprise support;
  • Support the H5 version of Simplet to be embedded in the client of the enterprise;
  • Support user account access (user can be bound to the account in Simplet App)
  • Support users to participate in the contest in the Simplet and receive the airdrops issued by the company


GaaS platform

  • Released UAT allocation strategy append a third mode: timed releasing and to receive initiatively of users;
  • Released Enterprise support portals: support web and applet access;
  • Released Community Support portals: Support for the authorization binding of the community operator’s Simplet account


  • Supported the community in creating their own passports;
  • Completed Community homepage V1 is online, supporting community red envelopes and leaderboards;
  • Created community WeChat bot, members of the community can call up the community homepage on WeChat with simple instructions directly;

Open Platform

The platform about content open in the original Roadmap was partially adjusted to an open platform:

  • Internal test version is released, and the third-party technical service provider is allowed to call the user and the pass data interface in the case of enterprise authorization; the limited partner is invited to enter the internal test.

2018.Q4 (On-Going)

Business model verification and case building based on the Chinese market

Integrated functional development for GaaS and Simplet:

  • Support automatic synchronization of third-party content sources and bring their own certificate-enhancing tasks;
  • Newly append Simplet visual configuration module in GaaS, and uplift a community with tools based on Attention Pass by a few steps’ configuration;
  • Release growth system α1 version and the task module based on the user’s attention is launched;
  • Release for Equity API 1.0: All companies can realize UAT conversion rights and privileges through API;

Open Platform

  • Internal test has been completed, diverse open languages can be applied in assorted situations, and the public beta has begun.
  • Complete access to more than 5 applications
  • Insert public interface for single product e-commerce model.

2019. 1st Half Year:

  • Super node functionality online;
  • Support UAT and UAT exchange;
  • UAT Mall makes it way online, supports equity exchange, and cross-enterprise value circulation;
  • Enrich the commercial application and circulation scenarios of MVP;
  • Improve Merculet ecosystem on a community-based basis to help companies build their own business closures;
  • Underlying technology upgrades;

2019.2nd Half Year:

  • Upgrade Underlying technology;
  • Create products internationalized and adaptation localized according to key markets;
  • Initiate Application layer consensus algorithm R+POS online;
  • Community reputation system, community courts goes online;
  • Smart Contract Early Support, which supports the development and deployment of intelligent contracts based on enterprises in the ecosystem;
  • Make every aspect of the ecology without Merculet and promotes the healthy development of the community without Merculet participation.


  1. [Super Node]a core supporter who highly agrees with the company’s goals and is willing to help the company to expand the community and achieve growth. The Super Node model will help the businesses/operators in identifying core supporters. This allows core supporters to mine for behavior around the company’s goals and help them achieve company’s growth goals.
  2. [Growth System]The company develops a series of user tasks by designing the user’s behavioral standards, so that users can continuously strengthen their recognition of the company’s goals, help the company to make additional development, and enhance their identity value.
  3. [Equity API]The basic interface for enterprises to provide users with rights and privileges.

In the following period, Merculet will continue to use the idea of ​​Blockchain to transform traditional marketing understanding and provide the necessarily assistance that companies require to upgrade their thinking into:

Flow → Super user → Ecological co-construction

Merculet aims via the approach of “tokenized operation”, companies can complete the ecological reconstruction of their fields with a group of co-constructors who may haven’t encountered each other but contain a strong consensus.

Under Blockchain understanding, Merculet will acquire more co-builders as well as additional amount of businesses. We aim through our solutions will help enterprises build a new business form of “consensus, co-construction and sharing”. Through our tokenized operation, we will return the global definition to entrepreneurs, restart the Internet, and enable the entire business-centered market to contain no difficulty at all!