Merkle Data & Technology

Merkle Data & Technology

Anna Beck Thelin

Put your customer data at work with value-based customer segmentation

Effectively collecting and activating customer data is essential for a business to stay competitive in an expectation economy where…

Jan 31

Put your customer data at work with value-based customer segmentation

Jan 31

Maxime Evers

Get to know your website users by applying lead scoring

Knowing what users on your website want and prefer is something every business owner wants to know. Sadly (but probably for the better), it…

Nov 13, 2023

Get to know your website users by applying lead scoring

Nov 13, 2023

Marc van Eck

A Large Language Model is not enough: our Merkle Genai use case

Part 2: How our and other use cases can leverage the Contextual Powerhouse

Jul 4, 2023

A Large Language Model is not enough: our Merkle Genai use case

Jul 4, 2023

Marc van Eck

A Large Language Model is not enough: introducing Context Fusion & Toolkit in Enterprise Solutions

Part 1: Building enterprise LLM solutions powered by a Contextual Powerhouse

Jun 22, 2023

A Large Language Model is not enough: introducing Context Fusion & Toolkit in Enterprise Solutions

Jun 22, 2023

Amar Ibrahim

Orchestrate Airflow Pipeline to fetch data from an API and upload it to BigQuery

Apache Airflow is a powerful data engineering tool that enables efficient workflow management, particularly for ETL/ELT processes. It can…

Apr 21, 2023

Orchestrate Airflow Pipeline to fetch data from an API and upload it to BigQuery

Apr 21, 2023

Fedde ter Punt

GA4 Quota Limits: How to Keep Your Looker Studio Dashboards Running Smoothly

Google has put restrictions on the number of direct API requests that can be made from external platforms for Google Analytics 4 (GA4)…

Mar 16, 2023

GA4 Quota Limits: How to Keep Your Looker Studio Dashboards Running Smoothly

Mar 16, 2023

Dennis Zwier

Boost Your Online Sales Measurement with Google Consent Mode in GTM: A Step-by-Step Guide (2023)

As online shopping is increasing, it’s more important than ever to measure which online marketing campaigns drive online sales. However…

Mar 2, 2023

Boost Your Online Sales Measurement with Google Consent Mode in GTM: A Step-by-Step Guide (2023)

Mar 2, 2023

Marc van Eck

How to automate your store sales-uploads to Google Ads with the help of Google Cloud

Get insights into Research Online, Purchase Offline behaviour and supercharge your Google Ads campaign.

Jan 30, 2023

How to automate your store sales-uploads to Google Ads with the help of Google Cloud

Jan 30, 2023

Maarten de Groot

Yes to Optimization! Now what?

Nowadays, more and more companies are aware that data is the new pot of gold. Data provides useful business insights that help with 1)…

Oct 13, 2022

Yes to Optimization! Now what?

Oct 13, 2022

Maxime Evers

How to activate your marketing data with reverse ETL

If you are working with data and data warehouses, there is a big chance that you have been hearing about reverse ETL.

Sep 27, 2022

How to activate your marketing data with reverse ETL

Sep 27, 2022

Merkle Data & Technology

In this publication we, as Merkle, share the latest news with regards to data & technology. Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

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Editors

Merkle Data & Technology

Marc van Eck

Senior Data Scientist at Merkle Northern Europe, based in Amsterdam. Writing about Data Science & Cloud Engineering. Connect via www.linkedin.com/in/marcveck/

NR

Trying to figure things out while writing about it. Pixel-perfect friend, front-end developer and anything data-related geek

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