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1 min readMar 30, 2018
In 2017, ecommerce sales grew by 23.2% and accounted for 10% of total retail sales worldwide (eMarketer, 2017), a massive feat given that the Tim Berners-Lee invented the World Wide Web only in 1989 as compared to traditional retail which has a history that stretches back to the dawn of civilisation. Asia’s ecommerce scene in particular has been booming and by 2021; revenue from the ecommerce market will exceed $900 billion up from $320 billion in 2015 (Bangkokpost, 2017). Most notably, Alibaba’s Singles’ Day 2017 hit yet another milestone, bagging a record $25 billion in sales within only 24 hours, an increase of 40% from 2016 (Forbes, 2017).
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