The world’s largest mobile-first content library turns 3; how Singapore-based Gnowbe is championing online learning

Nicholas Tay
Merlion Review
Published in
3 min readAug 7, 2018

Speaking as the Guest of Honour at Gnowbe’s 3rd anniversary party; Ms Low Yen Ling (Parliamentary Secretary for the Education and Trade & Industry Ministries) asked attendants “do you bring your phone to the toilet?” The overwhelming majority; young and less young, raised their hands.

(Ms Low Yen Ling; Parliamentary Secretary for the Education and Trade & Industry Ministries)

Constantly in our hands, smartphones have more processing power than all of NASA combined when man first walked on the moon. The resulting mobility we wield is incredible and has been harnessed by Gnowbe to foster an on-the-go social learning culture.

Besides the smartphone revolution, key educational themes were discussed during the party attended by Dr CJ Meadows (Professor & Director of Innovation & Insights Centre, SP Jain), Polytechnics in Singapore and other leaders in education. I will discuss the themes in this article.

Promoting a culture of life-long learning

Ms Low says that every government in the world faces the challenge of narrowing the skills gap. The Singaporean workforce is in a race to upgrade, with 24% of work activities forecasted to be displaced by 2030 according to a study by McKinsey & Company. However, traditional upgrading takes time and Singaporeans are notoriously busy; with almost 10% of respondents in a Families for Life Council survey saying that they spent 6 hours or less with family per week due to work.

(Source: Families for Life)

Upgrading thus needs to be reformed to enable flexible integration into the modern lifestyle. With Gnowbe this is possible since each Mobile Micro-Learning Course (MLC) is structured into 10–20 lessons, taking only 15 minutes a day.

Aside from time, it can feel like a drag to sit down and study alone, especially after a long day of work. Remedying these weaknesses in traditional learning, MLCs are gamified and collaborative; making the 15 minutes something for learners to look forward to in their daily schedule.

(Source: E-learning Industry)

Improving Access to Higher Education

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