Try jewelry online; how Tanzire is blending Technology with Tradition
Jewelry designers face the delicate task of preserving their rich culture while adapting to the modern world. However, Ms Suhani Batwara; founder of Tanzire, has discovered a way to blend the two.
Born into a family of jewellers, Ms Batwara grew up fascinated by the craft, appreciating jewelry as the expression of the designer’s identity; philosophy on life and cultural values. After moving to Hong Kong, the technological heartbeat of the city inspired her to build Tanzire; a cutting edge e-commerce platform designed for jewelry designers.
Technology in Jewelry E-commerce
Buying jewelry entails buying a part of the jewelry designer’s creative journey. Traditionally this could only be experienced in a physical store, but with Tanzire; customers can experience this intimacy online.
Augmented Reality (AR)
In a physical store, the sparkle of a few pieces of jewelry may catch your eye, but only one, gives you that special feeling when you try it on. Giving customers this experience is the joy of every jewelry designer and Ms Batwara seeks to manifest this emotional connection in online interactions. Therefore Tanzire is launching a mobile app that uses AR technology to …
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