We’re making a book. The margins are important.
Do you know how important?
I saw a film recently on an airplane that made me cry. The film was a love story but the love part of the story didn’t make me cry. No, the scene that made me cry was about paper.
The movie focuses on a Japanese publishing company’s small dictionary unit. There are only four or five people in it. They are working on a dictionary that will take fifteen years to complete. Fifteen years. The scene that got me was towards the end. The head of the dictionary project meets with the paper maker. They are testing paper.
Hmmm, it doesn’t stick to the fingers enough, says the Dictionary Man as he thumbs the dummy book the Paper Man brought with him.
Oh, is that so? asks the Paper Man.
Yes, look here — perfect dictionary paper sticks to the fingers but doesn’t stick to the other pages. This paper doesn’t adhere properly to my fingers.
The Dictionary Man reaches behind him, grabs another dictionary, and shows the Paper Man a specimen of perfect dictionary usability. It’s exactly the sort of thing you’d never notice unless you lived and breathed dictionaries. Here, you try turning these pages, says the Dictionary Man. The Paper…