[ X ] Should Buy [ Y ]

How Pundits Write Slash Fic for Big $$$

“The New York Times Should Buy Bloomberg,” trumpeted my prognostication-prone pal Felix Salmon the other day. It was a provocative salvo, simultaneously sharpened by its tidy headline yet dulled by the ubiquity of its packaging. If you haven’t noticed, the [X] Should Buy [Y] gambit has reached a state of super-saturation in business circles.