[ X ] Should Buy [ Y ]

How Pundits Write Slash Fic for Big $$$

Rex Sorgatz
The Message
Published in
7 min readJun 29, 2015

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“The New York Times Should Buy Bloomberg,” trumpeted my prognostication-prone pal Felix Salmon the other day. It was a provocative salvo, simultaneously sharpened by its tidy headline yet dulled by the ubiquity of its packaging. If you haven’t noticed, the [X] Should Buy [Y] gambit has reached a state of super-saturation in business circles.

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Rex Sorgatz
The Message

creative technologist, author, entrepreneur, designer, consultant rexsorgatz@gmail.com