Smooch launches MessageBird integration to bring global SMS to their Conversation Cloud

Kayla Parsons
MessageBird
Published in
2 min readJun 29, 2017

Our goal at MessageBird has always been to make communicating with customers as easy and seamless as possible. One of the ways we’re accomplishing this is by integrating our various products directly into customer-centric platforms. Smooch’s mission to humanize business-customer relationships alongside their kick-ass multi-channel chat platform made our decision to team up a no brainer. So, as of this week, you can instantly integrate MessageBird SMS to your Smooch chat setup!

Smooch is the platform to power conversational features and experiences in your apps and products, across every channel. Their APIs and integrations speed access to new markets, reduce time to ship, eliminate complexity, and help you create the best experiences for your customers.

Our SMS channel brings unprecedented global reach and low-cost SMS rates to the Smooch platform, along with MessageBird’s signature low-latency, high-reliability standards for message delivery. Moreover, users of the MessageBird customer channel will benefit from a host of advanced features that make chat and SMS communication easier than ever before.

Here’s an example — let’s say you have a chat message containing rich media that you’d like to additionally share via SMS. Rather than having to manually reconstruct your message for SMS compatibility, the Smooch platform will automatically translate your rich content to comply with SMS formatting. No rewriting, no re-coding, no sending twice.

Not to mention, alerts, notifications, support and marketing via SMS are as accessible and deliverable as ever through the Smooch platform. And as always, MessageBird channel users receive all incoming SMS messages for free.

Our SMS channel provides businesses communicating via chat with a medium that’s independent of internet connections, invulnerable to maxed out data plans and impervious to faulty wifi. That our SMS platform can function so seamlessly alongside chat channels in the Smooch environment makes integrating MessageBird SMS a clear win.

We’re excited to see Smooch and MessageBird users converse with their customers like never before through this new integration. To learn more, you can check out Smooch’s announcement of our integration here, and to get started, head over and check out our MessageBird SMS channel!

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