Why you will love the new broadcast feature for FB Messenger from MFY

Arun Augustine
Messenger Marketing
2 min readSep 12, 2018
Facebook Messenger broadcasts!

MFY.im has added a new feature to the platform, that allows you to send
up to 5 chosen articles as FB Messenger cards to your FB page subscribers.

Why is this huge?

This opens up an entire new avenue to promote your new and existing evergreen content along with relevant articles that you have curated for your audience and send them personally to each of your Facebook subscribers.

Why Messenger channels?

Most savvy content marketers and bloggers have an email list that their subscribers can signup too. But not everyone prefers email these days as it has become almost synonymous with spam. Open rates have plummetted to less than 10% and engagement rates are even lower. On the other hand, social messaging channels like FB Messenger has open rates of 80% and strict policies to prevent spam which makes it an ideal alternate channel to start promoting and distributing your content to your audience.

So, what does this feature do?

MFY’s broadcast allows you to add up to 5 links to long-form articles from anywhere on the web. It’s automatically rendered as a beautiful and interactive messenger card that is sent to your FB Messenger. The smooth tinder like swipe experience of these content cards is something to be experienced than described in words. So here is a quick video demo of this.

A video demo of a messenger newsletter sent via MFY.im

Curious to try it out for yourself? Signup for a free trial at https://mfy.im/broadcast

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