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The NFT that I believe you will buy and hold

tldr: I’m building Metablox, a virtual layer on top of the real world that allows you to buy homes as NFTs. Learn more by joining us on Discord.

In 2015, my wife and I lived in Tokyo, Japan. It was one of the most memorable, meaningful moments of our lives.

We took the train every weekday morning from Shinjuku to Shibuya and stopped by Cafe Chatei Hatou for the best coffee in the world — not hyperbole.

The master of pour over coffee
Coffee, tea, and chiffon cake. Everything the body needs.

Late night after the kids were asleep, my wife and I rewatched Lost in Translation (for the 4th time) and reminisced about how much we love Tokyo.

And it got me thinking…

… I wish that we were still a part of it. I wish that we had a deeper connection to Tokyo by owning a piece of Tokyo.

Pictures are not enough. Yes, they bring back lovely memories, but I want to be attached to something real — something physical.

Why don’t I just buy a home in Tokyo?

I’d love to, but it would be a logistical nightmare (I’m not a citizen of Japan). In addition, it’s expensive and I’d have to hire a property manager to manage renters.

But what if there was another way that I could buy a home in Tokyo? What if I could own a virtual representation of a home as an NFT?

Metablox — Own real world places as NFTs, powered by real life memories

If you’re not familiar with NFTs, then first watch this NFT explanation video:

We can turn every home in Tokyo into an NFT. Anyone in the world can then buy and own them.

Wait a minute. What the heck am I talking about?

I can hear your skepticism. Why would anyone want to buy an NFT version of a home?

Well, let’s explore what could make an NFT home on Metablox valuable:

Scarcity makes it valuable

Scarcity makes things valuable. Bitcoin has a hard cap of 21 million Bitcoins. A Birkin bag can cost more than $250,000.

Birkin bags are so hard to get that they can re-sell for hundreds of thousands of dollars.

Likewise, homes are scarce. It takes a lot of time and money to build a home, and buildable land is finite.

As more and more people purchase an NFT home on Metablox, the available supply decreases, potentially increasing the value of the asset.

Meaning makes it valuable

There was a popular meme of a girl smirking at the camera while a house burned down in the background. Zoé, the girl in the photo, went on to sell it as an NFT for 180 ETH (worth $756,000 today).

Disaster Girl

She was able to sell it for such a high price because that meme held so much meaning for a lot of people.

Similarly, places have meaning. In doing research for this post, I learned that Cafe Chatei Hatou was the inspiration for Blue Bottle Coffee. Because of that, it not only holds meaning to me, but to thousands, if not millions of people around the world, potentially increasing the value of assets in that community.

Memories give meaning

Our first apartment in San Francisco was in the Mission near 26th Street and Guerrero. My wife and I have so many fond memories of that place:

Cleaning when we first moved in (left); selfies (middle); our engagement in Dolores Park (right)
Lunch at Al’s Place (left); when we first got pregnant (right)
Newborn Juniper (left); newborn Kimbal (middle); playing a Juri Commons Park (right)

These memories give meaning to our home and that community in San Francisco.

And it follows that millions of people have memories in San Francisco, giving even more meaning to communities from the Mission, to the Haight, to the Presidio.

But why would someone buy an NFT home of a place where they have no memories?

If you have fond memories of a place, then you would buy it because it means something to you. But what about people who don’t have any memories associate with a place. Why would they buy the NFT?

  1. Increase in NFT property values: If the value of the NFT homes in the community are going up, then people may want to buy in to get the benefit of that appreciation in value.
  2. Iconic areas: Homes near iconic areas such as the Painted ladies and Lombard Street may hold more value because of their popularity.
  3. Become a part of that community: You may love the street art in the Mission and want to contribute to that community; you may love the iconic history of Haight Ashbury.

The vision of Metablox and how it ties into the Metaverse

Our vision is to add a virtual layer on top of the real world.

See a memory timeline of a home or community

Check out my photo timeline in Google Photos from September 2021

With Metablox, we can create a similar timeline of memories tied to places. Imagine being able to see the most memorable moments of a home or community from 2010, 2000, or 1990.

Add memories and NFTs to physical locations accessible through AR

Our laundry mat was at the corner of 26th Street and Guerrero. When Juniper was a year and a few months, I would take her there every morning before work to say “hi” to all of the ladies doing their laundry.

Concept of a memory in the window and an NFT art on the wall

If I owned a place in that community in Metablox, then I could potentially add a memory or an NFT to the laundry mat for anyone to see using Augmented Reality.

I started Metablox because I believe the metaverse will become mainstream and I want there to be a real-world component that continues to build upon real life communities.

Carnival — Folsom at 4th Street. Gif credit.

I love San Francisco just as much as I love Tokyo. I want to always own a piece of it and to add to its community.

Likewise, I believe that you love your city and have memories that would add to its community and culture.

If you’re interested in learning more or would like to own our first drop of NFTs, then join our Discord.

Let’s build communities together.

Metablox is the bridge between the real world and the virtual world. We believe real life memories matter and that they should be preserved forever on the blockchain.

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Jun Loayza

Jun Loayza

Founder of Metablox — own real world places as NFTs, powered by real life memories.

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