The Glassdoor Effect: How does it affect talent acquisition

Imagine this — you’ve just had the best interview with a candidate, they fit the role perfectly and tick all the boxes. You make them an offer, and they ask for some time to think about it. While the candidate is mulling over your offer, they’re also looking for insights into how your organisation truly works and how your current employees feel about it. The best place to do so? Glassdoor.

In the current climate, where potential employees value transparency above all else, Glassdoor is the means to achieve exactly that. Started in 2007, with up to 600,000 companies currently on the website, the platform helps job-seekers ‘get the whole scoop.’ Through reviews and salary comparisons, Glassdoor is how potential talent vet the company on their terms.

What is the Glassdoor effect?

The Glassdoor effect has been a significant phenomenon where an employee’s review of an organisation has caused the company to review, and revise its policies.

Why does Glassdoor matter?

In research conducted in 2015 by Career Design Coaching, it was found that job-seekers trust Glassdoor more than they trust company-produced messages. For example, when a consumer is looking to purchase a product, the reviews of the product play a huge role in their decision. In a similar manner, potential talent is bound to rely on reviews to decide whether or not they should join your organisation. Glassdoor and the likes play a huge role in a company reputation. When it comes to the war for talent, company reputation is where all battles end.

How can you help your company’s reputation?

Your potential talent doesn’t see transparency as an added bonus, it’s expected. As such, Glassdoor is the medium to showcase your transparency and your willingness to listen to your employees.

By being active on the platform, you become more visible to potential talent, and more credible as well.

Additionally, routinely keeping a check on the culture your organisation may have, and flagging any areas that may leave an employee with a bitter experience.

Interested in knowing how to become the employer of choice?