How Web 3 Community Building Can Impact Your Personal Brand
When it comes to the creation of branded content, the terms “influencer marketing” and “creative economy” may appear to be interchangeable. However, there is a key distinction between these two types of digital marketing: Influencers frequently do not create for themselves and instead function as fashion models, enlisting the help of a team of pros to take images and films for them. creators, on the other hand, are mainly self-taught artists with specific talent (comedy, makeup, actors, singers, dancers, etc.) who generate on their own.
What is the Web 3 Community?
The creator economy dates back to 2011 when YouTube began to notice a growing class of users known as “YouTube stars” who were amassing massive numbers of subscribers. Although users and the YouTube team recognized the great value of their work, the title “star” did not adequately represent their professional function. That’s why, later that year, YouTube renamed its stars “partners,” even though the title was still imprecise and unsuitable for their profession. People began to talk about creators around the end of 2011. In 2021 alone, the creator economy received $1.3 billion in financing, ten years later.
The journey from YouTube to TikTok has been rather short. The phrase “creator” today refers to almost anyone who creates any type of online content, and the economy is a lucrative business for both talent agencies and brands.
Why should brands use the web 3 community to their advantage?
Because of the surge in creator-driven activity on social media as a result of the epidemic, brands have become more reliant on influencer marketing. Live streaming sales, social commerce, podcasts, audio material, and short video as a form of entertainment are just a few examples of digital actions that have been utilized to get users online and convert them to connecting with companies and creators.
made by producers is intended to entertain consumers and even engage them with spontaneous video and photographs, moving away from institutional — and, dare I say, old-fashioned — advertising campaigns. Indeed, this trait allows marketers to have a more direct touch with customers and capture their interest through people like them, rather than through VIPs or renowned persons.
Why should brands use the influencer community to their advantage?
Because of the surge in creator-driven activity on social media as a result of the epidemic, brands have become more reliant on influencer marketing. Live streaming sales, social commerce, podcasts, audio material, and short video as a form of entertainment are just a few examples of digital actions that have been utilized to get users online and convert them to connecting with companies and creators.
Made by producers is intended to entertain consumers and even engage them with spontaneous video and photographs, moving away from institutional — and, dare I say, old-fashioned — advertising campaigns. Indeed, this trait allows marketers to have a more direct touch with customers and capture their interest through people like them, rather than through VIPs or renowned persons.
Here are a few of the most important benefits for businesses interested in influencer community:
1. Customers are more involved in the process from the start. creators communicate with their fans regularly, improving user engagement with the and serving as a conduit between the business and its customers.
2. The messaging of the brand can be customized by the creators. They can customize the message of brands’ campaigns for their target audience and create an ad hoc strategy.
3. The conversion rate is frequently higher. Because creators have already built a trusting relationship with their audience, they can persuade consumers to convert in a real way.
4. It is aimed toward Generation Z and millennials. Because younger generations have less money, they are more likely to buy mid-priced products advertised by creators rather than higher-priced products sponsored by influencers.
What can brands do to benefit from the web 3 community?
The creator economy’s major goal is to commercialize creators’ by involving the companies that service them. Brands have five opportunities:
- That has been paid for: The most popular technique for marketers to raise exposure is through traditional sponsored content. Brands can pay influencer marketing organizations to assist them in identifying high-performing creators, negotiating contracts, and launching various cross-channel campaigns to promote a specific product.
2. Product placement is important: Brands and creators show products in the background of photo posts, during live shows (such as during a live gaming session on Twitch), in media while doing an activity (such as brief videos on TikTok or IG Reels), or in the background of live shows (such as during a live gaming session on Twitch). Customers, in my experience, value casual advertising (seen as creators’ habits) more than explicit promotion.
3. Merchandise with a shared logo: More and more artists are claiming their role as entrepreneurs by allowing their names to be used to generate co-branded items (cups, T-shirts, makeup, etc.). Brands can improve sales simply by including the creator’s name in their marketing campaigns, while creators can monetize their image.
4. NFT is a four-letter word: Co-branded NFTs are being used by creators and businesses to share paid experiences and engage with users.
5. In-person and virtual gatherings: In just one hour, organizing live events in physical locations with creators may increase brand exposure. Faithful fans will associate the businesses’ visuals with their favorite creators, making them an immediate admirer and prospective consumer.
After the pandemic, most of the brands have realized the immense benefits that the web 3 community possess, and they have been making huge benefits out of it.
