Metaverse Attends PR Newswire’s Annual Forum
On December 13, the annual PR Newswire Forum took place in Shanghai at the Four Seasons Hotel. The topic of the conference was “Earned Media, Earned Power.” PR Newswire is a distributor of press releases, headquartered in New York City. Since 2013, the PR Newswire database has accumulated over 10,700 syndicated websites and more than 800,000 journalists in its network. Metaverse was invited by PR Newswire to learn more about current industry trends in the PR and Communications industry.
In the morning discussions, financial editor-in-chief of “First Financial Daily” Yang Yudong, Honeywell Vice President of Corporate Communications Lu Rong, “MIT Technology Review” China Deputy Publisher and DeepTech Co-founder Chen Xu, General Manager of Overseas Communication for Fosun International New York Office Zhao Ying, and Chief Reporter of Campaign in Asia Pacific Greater China Chen Yixin, underpinned the phenomena on major issues such as the transformation in media landscape. Many directors have reflected that the reporting of trends has tremendously changed under the influence of technology, with many new communication challenges in the “digital age.” The packed audience learned the latest trends and methods of communications and PR in this exciting forum.
Under the new digital communications ecology, audience’s preferences changed from relying on a couple of media devices to even more devices. This brings the question, what kind of influence and evolution does the media’s integration and transformation bring? Yang Yudong believes that the current era of traffic dividends has ended. We witnessed an upgrade of content consumption, and the form of content dissemination has continued to adapt.
Consequently, information seekers need to be more active in parsing through and filtering the information they want. The crowd, as Ms. Lu Rong’s mentioned, finds content relevance significant and can impress the people who run the businesses to make content changes that better fit with their audiences. Regarding the dissemination of the era of technology, Chen Xu believes that many contradictions and conflicts will affect the distribution of corporate content. That is to say, we need to find a basis for the sharing of corporate values that can be transferred across different platforms.
How can we really improve the audience’s content consumption experience? In the last round of the forum, Sina News Information Operations Director Yang XinXin, Today’s Headline Creation Space General Manager Cai Linghe, Edelman Strategic Consulting and Public Affairs Executive Vice President Tao Yumin, Porsche Media Communications Vice President Tang Fengqi, Amazon China Public Relations Director Zhong Min, and Hong Kong Harbour City Assistant General Manager Karen Tam discussed the current media landscape and exemplified how the companies use fragmentation strategies, in essence direct content targeting to certain demographics, to spur consumption.
One of the best practices is to start with optimizing the communication impact, and the keynotes thought that public relations is an industry with continuous development of boundaries. In the future, there will be improvements in mass communication, especially as technology and AI become a more integral part of our lives. The core takeaway is to be close to the user’s point of view and reach the desired audience through more channels.
From the Metaverse public blockchain to our technical features and services, the presence of our brand demonstrates a recognition of our organizational values. The threshold of user engagement is rising, and thus far B2C companies and non-profit organizations have tremendous attention in terms of the various approaches or platforms to connect to their audiences. For Metaverse, our target audience composes of enterprises who want to tokenize their businesses, and the potential to work with PR Newswire to reach our intended audience is very attractive and engaging.
Below is an illustration of “earned impact” discussions taking place at the conference.
Keynote Speech
9:30am
Earned Media, Earned Influence — Global Communications Trends 2019
9:40am
Influential Trends — Trends in International Media Business News Reporting
10:00am
Industry Trends — Breaking Down Barriers, Challenges Facing Chinese Companies
9:40am
Enterprise Global Communications Strategies Under the Current International Situation
9:40am
Media Trends — The Integration, Transformation, Influence, and Evolution of the New Communication Ecology
9:40am
Winning Trends — Best Practice: A Case Study of a Leading Communicator in the China Market
9:40am
Brand Trends — The Best Communication Highlights/Cases of 2018
Round Table Discussion
14:10pm
Chinese Companies’ Overseas Communications Experience Sharing
14:25pm
Earned Media Uprising: Drive the Digital Transformation of PR Communication
14:45pm
Discover a New Perspective on Communications — The Impact of Future Technologies on Corporate Communications
15:35pm
The Unicorn of the Future — How Start-ups Tell Good Stories, Captivate Their Audience, and Reach Their Target Market
15:55pm
From Fact to Value — In the Context of Fragmentation, How to Conduct B2C Communications Effectively
What is Metaverse
Metaverse is an open-source public blockchain that provides digital assets, digital identities and Oracles as a foundational infrastructure for social and enterprise needs. Through Blockchain-as-a-Service (BaaS), we make convenient, secure digital financial services accessible to all applications at virtually no cost.
Founded in 2016, Metaverse went live in February of 2017. We strongly believe that blockchain technology is the catalyst for a better future — the New Reality.
MST + Avatar + Oracles + On-chain Exchange = The New Reality
Digital assets (Metaverse Smart Token aka. MST) on Metaverse blockchain are trust-free, traceable and immutable decentralized smart properties that can be freely registered, transferred, issued, deposited, used as collateral and burnt.
Digital identities (Avatar) are self-sovereign identity ledgers on the Metaverse blockchain. Digital credit is created through interactions with assets and other identities.
Oracles are service providers with digital identities. Rather than decentralization, Metaverse integrates intermediaries into the blockchain, providing rapid and transparent supervision.
Metaverse allows value to be exchanged freely and easily. Control of assets is returned to the user, preventing asset theft.
As a value investment ETP is circulated across global leading exchanges, including RightBTC (https://www.rightbtc.com/) and Bitfinex (https://www.bitfinex.com/).
In the future, we will post bi-weekly updates to give our community and fans a deeper understanding of what goes on behind the scenes and to give you a more fulfilling update. We would like to hear your opinion about Metaverse.
Contact us now!
Website: https://mvs.org
Facebook: https://www.facebook.com/mvsofficial/
Russian VK: https://vk.com/mvsofficial
Telegram: https://t.me/Metaverse_Blockchain
Medium: https://medium.com/@mvs_org
Discord: https://discord.gg/56ky6fb
Reddit: https://www.reddit.com/r/Metaverse_Blockchain/
Twitter: https://twitter.com/mvs_org
Github: https://github.com/mvs-org/metaverse
Github Repositories:
- Core Node: https://github.com/mvs-org/metaverse
- Light Node: https://github.com/mvs-org/lightwallet
- MIP: https://github.com/mvs-org/mip
