91X And Metaverse

Words By Josh Hammond

I’m proud to say that we’re the first radio station to use augmented reality, at least as far as I know. Augmented Reality has a rather rad symbiotic relationship with radio — listeners get clues to virtual experiences scattered throughout the city. Virtual experiences could take users to 91X events or award prizes to the first person that interact with it. We partnered with Metaverse to award tickets and meet & greets to our two day 91X Wrex The Halls concert.

We chose 32 popular Anheuser Busch bars throughout San Diego and placed virtual 91X kegs inside. Players collected Metacoins from experiences all around San Diego and redeemed them at the 91X kegs. Each Metacoin was a chance to win tickets to the big show!

Over the course of the event over 2,000 Metacoins were deposited in the 91X kegs and 10 people won tickets to Wrex The Halls!

With the help of Metaverse we made San Diego our playground.

If you would like to create your own experiences, signup for a beta of our mobile builder. Let us know what you create: create@gometa.io