Atlantic Records & Metaverse at Lollapalooza

Atlantic Records wanted to make Lollapalooza more magical this year. They used Metaverse to Augment the festival with all kinds of Experiences that allowed fans to connect with artists, provided chances to win all kinds of prizes (meet-and-greets, signed merchandise, exclusive tickets, etc.). Thirty Experiences spawned over multiple days, and participants interviewed were thrilled with the activation!