Blockchain Xplore 2018
MetaX hosted Blockchain Xplore, a one-day, educational conference held at the Microsoft Conference Center in New York City on February 27, 2018. This conference was designed to drive a deeper understanding of the potential of blockchain-based technology for the digital advertising industry.
The morning sessions ranged in topic from a discussion around tokenization with Microsoft to a look at the marketing side of blockchain with Diageo and Tyson Foods. The afternoon jumped into a deeper understanding of cryptoeconomics and blockchain projects such as, Viant, Cellarius, and adChain. The overall flow of the conference first introduced attendees to blockchain concepts, then offered ideas for future application.
We are happy to announce that the room was filled with over 200 attendees and speakers who provided a variety of questions, conversation, and technical discovery. Attendees visited from companies like Spotify, Morgan Stanley, ConsenSys, Google, Blockfi, and many more. This merging of blockchain and the digital advertising ecosystem allowed for the bridging of the gap between the two realms.
“The Blockchain was born in a dark corner of the Interweb and shrouded in myth worthy of an ancient Greek Gods. Blockchain Xplore gave nerds and neophytes alike the opportunity discuss real world applications for this ancient and future technology. #Goandbegreat!”
— Attendee Harris Edelman, Ombligo, CEO
The continued effort in 2018 is to make these two worlds collide so as to truly bring blockchain to digital advertising. We hope to continue providing education around blockchain and be a resource for those entering the space. Stay tuned for upcoming conferences and events!
