Join the Livestream of MetaX’s “Blockchain Bootcamp For Advertising” on September 27th 2017
MetaX will be hosting a livestream viewing of the Blockchain Bootcamp for Advertising event in New York City, NY on Wednesday, September 27 from 1p.m. — 5p.m. EDT.
The event will take place at the Microsoft Technology Center in Times Square, thanks to our venue sponsor, Microsoft.
The programming will bring awareness and understanding to the digital advertising industry about the significance of blockchain technology — and what it means to various members of the ecosystem. Hear from industry professionals looking to use blockchain technology to address issues that have plagued the space for decades.
The complete agenda, speakers list, and to view the livestream, visit: https://bootcamp.metax.io/live
Agenda
1:00–1:50 pm: Welcome & Beginners Guide to Blockchain — and Why Should Advertising Care?
Been hearing about blockchain lately? Get used to it because blockchain-based technology is the future and is here to stay. This presentation will go through the basics of blockchain — what it is, how it works — and examples of how blockchain-based protocols and applications can be applied to problems specific to digital advertising.
Ken Brook, CEO, MetaX
Praneet Sharma, CTO, Method Media Intelligence
2:15–2:30 pm: Microsoft & Blockchain: A conversation with Yorke Rhodes
Microsoft is betting big on blockchain and is involved with a range of innovative solutions. In this fireside chat, we’ll hear first hand from Yorke Rhodes, Global Business Strategist of Microsoft, in a conversation led by Dan Bisgeier, Chief Investment Officer, of MediaMath about Microsoft’s exciting, new blockchain venture.
Yorke Rhodes, Global Blockchain Business Strategist, Microsoft
Dan Bisgeier, Chief Investment Officer, MediaMath
2:30–3:30 pm: Blockchain & Publishers
Publishers have their own set of challenges, which means they need their own set of solutions. How can blockchain help publishers make more money? Run sales departments? Create stronger relationships with their advertisers? Improve reader experience? This session brings a group of forward-thinking industry experts to hash out how and where publishers can utilize blockchain technology.
Rob Beeler, BeelerTech (Moderator)
Ken Brook, CEO, MetaX
Richard Bush, Chief Product and Technology Officer, NYIAX
Elisabeth Murray, SVP, Digital Ad Operations, TEN: The Enthusiast Network
Derek Nicol, VP of Advertising Technology, CBS Interactive
3:45–4:45 pm: Blockchain & Advertisers
Advertisers are sick and tired of the murky world of programmatic advertising and are desperate for transparency into what they are paying for. Ad fraud estimates range from $18–35 billion dollars and these estimates are growing each year. An all-star cast of advertising professionals will discuss the potential of blockchain-based solutions for these issues as well as exciting new opportunities blockchain technology can unlock.
Will Rand, Co-Founder, Programmatic Intelligence (Moderator)
Chris Cable, Director of Data, Analytics and Strategic Planning, Diageo
Scott McDonald, President & CEO, Advertising Research Foundation
Anthony Racine, Lead Client Data Analyst, IMM
Justin Scarborough, VP, Client Results, Accordant Media
About MetaX
MetaX is a Los Angeles-based, blockchain technology company driving development and adoption of open platforms for digital advertising. MetaX uses adChain to power ad-centric applications that allow the digital advertising supply chain to coordinate in a scalable, trustworthy and secure way. To sign up for company updates, please visit: http://metax.io/.
