Where delights matter
How do you design your app with the right amount of delights? How do you provide your user-base with positive emotions?
Adding animation feedback and delights can be a great way of establishing an emotional connection with your user-base. Adding the right touches in the right places are key to that rewarding feeling.
The following are a few simple tips that can help you use delights to your advantage.
Do your Research
Before you throw a bunch of animations that play with every button that the user interacts with. Identify key interactions that can benefit from delights. You can do so by:
First, map out your user experience journey through your app, If you already have one great.
Second, Highlight key touch points. These are goal oriented actions that define a distinct step in the user journey.
Set Objectives
It all comes down to clear goals and objectives, where you put your user experience first.
that way you can pick and choose how each key touch point can have an effect on your overall goals. For example, your objective at the launch of an app can be to increase in-app usage time, after a while, now that you have a dedicated community, you want to establish more trust or you might need an increase in engagement with certain functions.
Why visualize your user journey
Having a good understanding of your user journey can have many benefits like:
- Easily optimizing conversion funnels.
- Effective collaboration between your development, Marketing, and Business teams.
- Better lasting user experience.
Test everything
Always test multiple approaches, and see how each new solution you put in place works.
Repeat the process and make adjustments until your user map and experience are well optimized.
Conclusion
Having a well-designed user journey map helps you identify key touch points that can benefit from delightful animations. These animations are great in establishing an emotional connection with your users as well as help increase user engagement. Set clear goals that you want to reach, test different approaches and see how they work. Optimize your approaches to make your user experience free from friction.
Feel free to join Meteoritic Beta to try our delight platform, If you do so, we urge you to give us your feedback, Tell us what you like and what you did not.
Drop us at yourfriends@meteoritic.io
Also, it’ll be great if you followed us to get the latest updates.
