Quantifying Belief: How to Make Better Decisions

By Stuart George, Executive Director of Design Technology at Method

When Andrew Mason, founder of Groupon, wanted to improve his email conversion metrics, he turned to data analysis. His team tested the impact of sending two emails per day instead of one, and found that, while more double-emailed customers tended to unsubscribe, the ones who stayed generated more revenue. Ignoring…



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Method is a global strategic design and engineering consultancy. We use design and technology to solve big challenges for businesses, people, and the planet.