Quantifying Belief: How to Make Better Decisions

By Stuart George, Executive Director of Design Technology at Method

When Andrew Mason, founder of Groupon, wanted to improve his email conversion metrics, he turned to data analysis. His team tested the impact of sending two emails per day instead of one, and found that, while more double-emailed customers tended to unsubscribe, the ones who stayed generated more revenue. Ignoring…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Method

Method is a global strategic design and engineering consultancy. We use design and technology to solve big challenges for businesses, people, and the planet.