5 steps to organizing a successful sales contest

A checklist before you start your campaign.

Kent R Bråthen
May 4, 2018 · 5 min read

1. Make sure everyone gets the right information at the right time.

Information and well executed pdf files will often move through several stages before they reach the people who work in the stores. If it doesn’t slip through the cracks somewhere along the way. You want your participants to be well informed about what’s going to happen, so find out how you can make sure that the information reaches them efficiently.

2. Engage a wide range of salespeople

It’s all about getting as many people to participate as possible. If only a few feel they have a real opportunity to win prizes, you will probably find that there won’t be many who are particularly engaged in your contest. But remember that it’s important to always keep your top sellers motivated as well.

  • Best store participants: Win as a team and everyone must contribute.
  • Best district: Give department heads an extra reason to promote your competition.
  • 10 sales = a prize: Set a goal and give prizes to everyone who achieves it.
  • Best manager: Have your own sellers compete against each other.
  • Trivia Prizes for completed product quizzes.
  • 24 h challenges: A challenge within the challenge gives extra boost.

3. Make yourself memorable

Don’t hold back on the good stories. Make your brand stand out as something extraordinary. This is not marketing in the classical sense, you are talking to your own crew. Treat them (almost) like family, get personal and let them get a peak behind the scenes.

Photo by KiVEN Zhao on Unsplash

4. Follow-up closely during the contest period

Follow-up is key. Measure activity and sales as frequently as possible, and find out who will be involved in the follow-up.

5. Praise, clap and cheer

Those who deserve it must be highlighted and celebrated. Use the channels you have, and make sure that everybody has received the information. In many cases the fame and glory of a victory is just as important as the prize itself.

  • make sure they are ready for kick off
  • cheer and praise along the way
  • motivate with real time ranking and information about prizes
  • educate through entertaining quizzes

Mevo

We help brands organize successful sales contests. Our belief is that solid knowledge - and some friendly competition - creates enthusiastic staff who will both sell your products well AND become good ambassadors for you brand. Learn more at mevo.no.

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Kent R Bråthen

Written by

Co-founder and CEO of Mevo.no. We help brands educate and motivate store staff.

Mevo

Mevo

We help brands organize successful sales contests. Our belief is that solid knowledge - and some friendly competition - creates enthusiastic staff who will both sell your products well AND become good ambassadors for you brand. Learn more at mevo.no.