MEXC Global
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MEXC Global

AMA Session with Joah Santos from Aldrin (RIN)

Guest: Joah Santos, CMO of Aldrin
Host: Iris of MEXC Global


Iris: Today, we’re honored to have Joah Santos, CMO of Aldrin, to our community to give us a more intuitive introduction to their unique project.

Joah, welcome. Would you like to say hello and introduce yourselves?

Joah: I am Joah Santos. I was best known for creating the marketing strategy for DOVE Soap, AirBnB and Corona Beer. I have been in crypto personally since 2012 and decided it is mature enough now for a marketing strategy that will attract more of the mass market.

I joined the company in July, rebranded the company and since then we have seen an amazing raise in value.

Feel free to join our twitter (

Or our telegram group (

Questions about the project


Iris: What is Aldrin? Can you share with us more in detail?

Joah: Aldrin is a Solana DEX and upcoming CEX that will simplify the user experience while still having the features that pro traders would want.

Such as integration with TradingView


Iris: What triggers you to launch Aldrin? What are some of the real-world problems/ pain points that Aldrin aims to solve?

Joah: Most of us agree that DeFi will take over many financial services. The issue is the user experience is very difficult. Banks, insurance companies, financial brokerages are still much easier to use. We feel that there is no way to attract the mass market until we make it easy and that is exactly what our mission is.


Iris: What are some of the challenges that Aldrin currently faces? How do you aim to solve them?

Joah: We have been launching new features every month and our traffic has increased 18x in the past 30 days. If we could find more front end developers, we could speed up our deployment.

Most of the back-end has already been built for many innovative features but we need the time to get them out without more employees.

So we have partnered with some agencies that are searching for these candidates now.

Iris: I see. Good luck with the recruitment ❤️


Iris: Are there any exciting news or updates with regards to Aldrin that you would like to share with the users?

Joah: So many but here is just a few.

Our Automated Market Making will be released in 2 weeks, our CEX will launch in 30 days and our smart trading features will launch shortly after that.


Iris: If you were to summarize your project in ONE word, what would it be? Why?

Joah: Simplicity.

There is a famous quote I love. “Sorry I didn’t have time to simplify”

Computers were seen as something “nerdy” until Apple introduced the graphic interface. Because they made it easy to use and still had very powerful features computers started to become cool. At the moment, speculating on crypto is “cool”, but “yield farming” for example is not. This is because it is difficult and we will solve this. Example our rebalance feature saves people hours of work with a click of a button. We feel the next $1B crypto will be the one that makes DeFi easy for users and that is our mission.

Free-asking Session

Q1. Is your platform suitable for crypto beginners? Or does it only appeal to professional users?

Joah: Our platform is designed for all traders. Just like Apple which I mentioned before. It is used by new people to DeFi and advanced users. The smart functions are hidden and with a click of a button they can be shown for the advanced traders.

Q2. Your project has a plan to educate the community, thereby raising awareness, applying and helping more people understand you easily?

Joah: Yes, there is an issue today with crypto. For example: Most of use believe “Stable coins” is self explanatory but the reality is, if you ask you neighbor they have no idea. We need to make a bridge between banking language and DeFi. Why is yield farming not called a savings account for example. We will be educating people in order too help them understand faster.

Q3. I like that this project is placing importance on the community aspect. That’s what I think is missing in a lot of projects. How can our early investors really help you grow before launch? From providing liquidity to general participation, what are the different roles it plays?

Joah: Our community is number one. They help us come up with features. We look at broken user experiences and shorten that experience. For example: if you want too rebalance your portfolio of 20 tokens, it would take you some time to do that. We created the Rebalancer which is graphical with slider bars that do the calculations for you. The soon will also be allowed to stake their tokens and provide liquidity.



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