Automotive Mobility — consumer perception in the last 3 years

While every other barrier in purchasing an Electric Vehicle has gotten better in the last 3 years, the one thing that hasn’t improved is “Charging Time” — at least not in consumers’ minds. Time for a rethink on “Battery Swap” ? or have we gone too far in the direction of fast charging / high voltage charging …?

Charging Time — a consistent barrier in consumers’ minds in purchasing an EV

Also interesting to note that emotional factors like “Status / Prestige” and “Safety” falling low in reasons for owning a car. Most significant reasons being convenience and independence. As more shared mobility services and autonomous vehicles get deployed, convenience and independence / Availability will get addressed.

Lots more nuggets in the report.

Source: Arthur D Little, 2018