A Moment On The Entourage Effect
Every day, we are learning more and more about the Cannabis plant and its therapeutic value. One of the most significant discoveries of the past hundred years (especially for us, at MGC) is the Entourage Effect. This is the cumulative effect that Cannabis usage, in various forms, has on your internal Endocannabinoid System (another crucial discovery for us, learn more here). It contributes to your body’s homeostasis (basically, your body being in balance with itself and other external factors, such as temperature, stress, weather and more), and therefore, to your general health.
But I’m not writing about science today, because I’m not a scientist. And I’m not writing about the Entourage Effect or the Endocannabinoid System because there are much better people to write about that, and many of them happen to sit on MGC’s Scientific Board. I’m writing about the Entourage Effect as it exists in my world, the world of business development, which means finding places where MGC’s products can be provided to patients.
The Entourage Effect in this world isn’t something you gauge with blood pressure meters, thermometers or spectrum analysis equipment. Here, the Entourage Effect is gauged by how tightly the face of the doctor sitting across from you tightens up when you mention Phytocannabinoid-based medications, how quickly the banker withdraws their offer of accommodating credit conditions for a deal, or how excited an investor becomes when identifying an opportunity they know can make them a fortune.
This Entourage Effect exists in the hearts and minds of legislators, politicians, doctors, pharmacists, and of course, at the end of the day, the patients. This Entourage Effect is the one I see when I chat with an 80-year-old former Marine on a flight and he tells me using CBD has allowed him to walk again. The one I witness when a child who suffered 40 seizures a day can start formulating full sentences and begin reading books to her parents. The one I see on the clear skin of a teenager’s face after using a CBD based treatment for acne. This is the cumulative effect of a sea change in opinion which has been brewing for forty or fifty years, and in itself is part of this Entourage Effect.
This is the Entourage Effect which is letting even the financial markets open themselves up to new and exciting developments, seeing new paradigms for appropriate behaviour in the pharmaceutical world, such as pricing, transparency and a willingness to experiment for even one patient’s sake — none of which are the hallmarks of how things have been for a long time.
This is the Entourage Effect, which will eventually remove the ridiculous need for a harmless and beneficial plant to be classed alongside the worst offenders of our modern world, the drugs that have laid waste to societies while this maligned plant managed to still quietly thrive and even encourage its own usage in order to give us all a chance to wake up and smell the terpenes. Cannabis as a medicine is here, and it’s going to change the world, and hopefully the way many of us live in it.
Share your #EntourageEffect story with us on Facebook, LinkedIn or Twitter or by sending me an email at ron@mgcpharma.com.au
