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Branded vs. Non-Branded Keywords in SEMrush: The Ultimate Guide

ASAD ULLAH
MHAFs
Published in
3 min readDec 6, 2024

Hey, SEO enthusiasts! I’m Asad Ullah, your trusted SEO socialist, and today I’m diving into a topic that fuels every marketer’s keyword strategy: branded vs. non-branded keywords. If you’re using SEMrush, you already know how critical these two categories are for search engine dominance. By the end of this article, you’ll master the art of distinguishing, analyzing, and leveraging branded and non-branded keywords for maximum ROI.

What Are Branded Keywords?

Branded keywords are search terms that include your business name, product name, or any variations of your brand identity. Examples include:

  • Nike running shoes
  • Apple iPhone deals
  • SEMrush free trial

Why Are Branded Keywords Important?

  1. Direct Intent: Users searching for branded keywords already know your brand and are close to converting.
  2. Low Competition: Since it’s your brand, competitors rarely bid aggressively on these terms.
  3. High CTR: Users recognize the name, leading to better click-through rates.

Example in SEMrush

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ASAD ULLAH
ASAD ULLAH

Written by ASAD ULLAH

SEO Specialist with 3+ years' experience in keyword research, content creation, on-page & off-page SEO. Helping pharma brands rank higher online!

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