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The Commodification of Learning

Economic value is being attached to learning; in turn, this is giving the wrong incentives to students. Memorisation is winning over mind-broadening.

Michael Moore-Jones
Michael Moore-Jones
3 min readMay 28, 2013

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You can learn a huge amount by reading a novel, examining an artwork, or watching a movie. You can usually learn a lot more by doing one of those things than you can by reading a school textbook that spoon-feeds you information.

But every day, I see people choose to read a textbook they’ve already read a dozen times over a new novel, because they can see an immediate reward for reading that book. Namely, that reward is better grades.

But getting better grades doesn’t mean you’ve learned more. Getting a better grade on a topic usually shows that you’ve trained your brain to regurgitate information on a given topic so well that your brain isn’t even conscious of it anymore. It wasn’t learning beyond the point that you understood the concepts – from there, it was simple memorisation.

In other words, people choose to learn less, simply because there is a more obvious reward that society offers by reading something less insightful that they already understand to a certain extent.

I think the rewards should be given to the people who choose to broaden their minds by learning about a larger range of topics, rather than those people who devote themselves to being able to recite their textbooks.

Yet no one gets credit for reading a book that is unrelated to school. It doesn’t go on their report, and doesn’t contribute to grades. In the mental equation that all students carry out, the most obvious payout comes from continuing to read the already-familiar textbook over a new book on an entirely new subject.

This is the commodification of learning. Learning becomes a process where an economic value is attached to the outcomes, in the form of good grades that (eventually) are said to lead to a better job. Yet not all learning is assigned an economic value – only very specific, measurable, tangible learning that is done in a classroom is assigned this value in the form of grades.

The result of this commodification is that the incentives facing students are wrong. The incentives should be geared toward encouraging learning and understanding of a range of topics, not the recital of textbooks and basic knowledge that all high school students have. The incentives brought about by this commodification of learning lead to homogenous thinking and lack of creativity – undesirable traits in the world today.

To fix this problem, we need to either:

- Commodify the learning of everything.

or

- Ensure everyone realises that learning, in its true form, is an uncommodifiable concept.

Commodifying the learning of everything would involve giving individuals credit for the books they read, the topics they learn about, the subjects they speak on, and the artworks they create. In some ways, it’s fixing a problem by throwing more of the problem at it. But that might just work.

If everyone were to realise that learning cannot be truly commodified, then greater consideration could be given to individuals who exhibit learning beyond their textbooks. This attaches intrinsically recognisable value to all learning, without making that value economic, and thereby commodifying learning.

I don’t know which solution is better. But what I do know is that education, where it’s currently headed, shows no signs of creating broad-minded, creative individuals. And that seems a mighty big failure of twenty-first century education.

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