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Do Marketers Need A Creativity Oasis?

Do Marketers Need A Creativity Oasis?

Over the last year or so, I haven’t been able to shake off the feeling that those of us working in tech marketing and comms have been…
Go to the profile of Alice Chan
Alice Chan
Goals First. Strategy Second. Execution Last.

Goals First. Strategy Second. Execution Last.

In my work with startups and early stage companies, I’m often the first marketing brain at the table. Typically the trigger to bring me (or…
Go to the profile of Alice Chan
Alice Chan
Mission-driven companies are more successful. Period.

Mission-driven companies are more successful. Period.

I’ve been working with startups in and around Silicon Valley for more years than I care to remember, and in that time I have spoken to…
Go to the profile of Alice Chan
Alice Chan
Why It’s Getting Harder To Hire The Right Fractional Leader

Why It’s Getting Harder To Hire The Right Fractional Leader

Done right, a fractional leader can bring enormous value, quickly, without the financial and cultural risk of bringing in a full-time hire…
Go to the profile of Alice Chan
Alice Chan
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