All Eyes Of Beauty And Fashion Brands Are On Influencer Marketing! But Why?
You are excited about the fact that next week is Fashion Week! You arranged your schedule and everything and waiting for the big event! [Wooooohooo]
But wait! On that big day, you become sick and cannot move from the couch! How can you see the Fashion Week now! [Auch]
Wait wait! Social media of course O_o
Here come the Influencers! What would we do without them! Now, you can follow all the details from the Snapchat live videos, Instagram posts etc. and you can reach fashion from everywhere!
And of course: Brands are aware of it!
So, let me explain why Brands are so much interested with the influencers in this new era!
A new study published by the Fashion and Beauty Monitor indicates that %57 of U.S.- and U.K.-based companies see influencer marketing as such a crucial advertising tool in 2016.
Brands give importance to Influencer Marketing because lots of researches show that people prefer influencer advises more than celebrities.
For example, one research suggests that 96 percent of the women seek out recommendations and opinions from others. Moreover, %70 of teenager YouTube subscribers count on influencer opinions over traditional celebrities.
So, how can Influencers and Brands work together?
Influencers can take the control of the brands’ social media (e.g Snapchat, Instagram live, etc.) and then post spontaneously. Sometimes a blogger can get an invitation to a beauty event and he/she can take videos behind-the-scenes and also it is a good approach to invite influencers to the event for extending brands’ reach. Influencers are also glad to attend and host parties for brands where they can invite their friends to get styled. Furthermore, in their daily life ,Influencers share lots of product suggestions that they are using already which makes it more reliable to buy those products when it is suggested from someone trusted.
So, as we can see Influencers are and will be playing a crucial role in our lives when we make purchasing decisions.
