Why Being A Micro-Influencer Is Crucial And How To Become One?

The importance of micro-influencers is increasing day by day but what makes them so important and what should be done in order to take part in this ecosystem. No worries! I will explain every single detail in this post and you’re gonna have the power of becoming one.

First of all, who are these guys? There is no specific definition of micro-influencers actually but there are some specific points which a micro-influencer should have in order to be a featured one:

1. You should have followers between 1,000 and 100,000.
2. You should have a niche and an authentic profile.
3. Story telling is important when trying to reach your audiences via your content.
4. The tone of your voice should be catchy.
5. You should have more targeted audience rather then millions of followers.

All these points lead to eligibility of micro-influencers by a brand to collaborate and also all these points make micro-influencers more beneficial then celebrities.

Here is why:

Imagine a fashion brand wants to promote its product and the first thing that they should look is relevancy. If they choose to work with a celebrity with millions of followers they can not know how much of those followers are relevant with brands’ product. On the other hand, if they choose a fashion category influencer with 10,000 followers, they will be sure that at least more than 7,000 of that followers will be interested with fashion.

Also, the engagement that a micro-influencer has with their followers are higher than celebrities because it is easy to manage your target audience than a general mass.

Furthermore, micro-influencers create their own authentic content which makes it more qualified to gain attention of their audiences. Once people see a product with the content of daily life, they tend to trust more and they may want to try it. However, once a celebrity promotes a product, almost everyone knows that it is a paid advertisement.

Recent example with the Fyre Festival (read more from here) shows us that paid marketing with celebrities or macro-influencers are losing their reliability and the more focus should be in the trust. So, creating a value should come first for both the brand and the influencer.