Mohammed Brückner
Micro Musings for thought leaders
1 min readJul 6, 2024

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Monaghan's entrepreneurial spirit was not without its challenges. In 1971, Amstar Corporation, the parent company of Domino Sugar, sued Domino's Pizza for trademark infringement. The court battle lasted five years, but ultimately, the pizza chain emerged victorious, securing its name and its place in the annals of culinary history.

Domino's continued to evolve, introducing new menu items and expanding globally. In 2009, the company faced a crisis when a video of employees mishandling food went viral. Instead of crumbling under the pressure, Domino's seized the opportunity to revamp its image. The company invested in new ingredients, testing 50 crust blends, 15 sauce concoctions, and over 20 cheese mixtures. The result was a revamped menu that pleased even the most discerning palates.

As Domino's continues to dominate the pizza landscape, one cannot help but wonder: What is the secret to its success? Is it the garlic-seasoned crust, the robust tomato sauce, or the sheer audacity of its marketing strategies? Perhaps it is a combination of all these factors. After all, as Tom Lehrer once sang, "When the world is running out of all its resources, the last thing it will have is a sense of humor."

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Mohammed Brückner
Micro Musings for thought leaders

Author of "IT is not magic, it's architecture", "The DALL-E Cookbook For Great AI Art: For Artists. For Enthusiasts."- Visit https://platformeconomies.com